Over the last few months, Sony has imple­mented a new mar­ket­ing strat­egy using smarmy and con­de­cend­ing VP Ken But­ler to tout the virtues of the PS3. Playsta­tion does movies, music, games, pho­tos and after this Tuesday’s release of God Of War 3, they now offer ven­gence. How can you not buy this sys­tem? Sony’s new mar­ket­ing strat­egy also involves find­ing the tough­est guy in the yard and punch­ing them in the face to show they mean busi­ness. The newest com­mer­cial walks right up to Nin­tendo and pretty much up and punches them square in the face. It pokes fun at the Wii con­trol style while show­ing the con­sumer how inno­v­a­tive and intu­itive the new PS Move is.

I like Sony’s mar­ket­ing strat­egy in this par­tic­u­lar instance sim­ply because I am a fan of sar­casm and above all, I can appre­ci­ate a well placed jab at the com­peti­ton. After view­ing this com­mer­cial are you more inclined to buy the PS Move? Time to see how Nin­tendo responds. Odds are Nin­tendo will ignore the ads and let sales do the talk­ing. 2010’s Hol­i­day Sea­son will be very inter­est­ing to say the least.

Com­mer­cial Credit: Ars Tech­nica & Kotaku

A few days ago I posted a new trailer for UFC Undis­puted which focused on BJ Penn, but also showed improved game play mechan­ics. We saw that THQ went back to the lab and rebuilt UFC Undis­puted into some­thing new and fresh for 2010. While on paper it looks like THQ has the supe­rior title,  EA Sports is ready to prove that even though they are late to the fight, they have some­thing bet­ter to offer. From what I see on the trailer, the char­ac­ter mod­els look accu­rate and move real­is­ti­cally, but looks are a non-factor if the game play is shit. EA seems to have bor­rowed a few things from the Fight Night fran­chise. I really hope the game proves wor­thy of com­pet­ing with the UFC offer­ing, sim­ply because com­pe­ti­tion leads to inno­va­tion. You decide if it’s a wor­thy challenger.

Trailer Credit:Joys­tiq

Last year, UFC Undis­puted 2009 erased the mem­o­ries of many a sub­par MMA game with fluid motion and inno­v­a­tive game­play. This year, THQ takes it one step fur­ther with UFC Undis­puted 2010 by adding an improved career mode, improved con­trols and new sub­mis­sions (inverted ones too), as well as over 100 UFC fight­ers. THQ is ready to step in the cage against the EA Sports MMA offer­ing. In the end, it all boils down to one sim­ple phrase — “So you wanna be a fighter”. Here, let BJ Penn show you how.

UFC Undis­puted will be avail­able May 25, 2010 on PS3 & XBOX 360, as well  as on the PSP for the first time.

For months now I have been cov­er­ing the newest char­ac­ters is SSF4 and I had heard that one more remained to be revealed. It turns out that this new chal­lenger was going to be com­pletely new. Hakan appears to have a very slip­pery and oily appear­ance which aug­ment his attacks and give him a unique fight­ing style which appears to be sim­i­lar to Hugo with a bit Zang­ief and Alex as well . My 1st impres­sion was that he looked kind of hokey but after watch­ing some game­play footage I feel he may prove dan­ger­ous in the right hands just like Rufus.The bat­tle begins anew in April!!!

Enjoy!

Video Credit: IGN & Kotaku

Image Credit:Geek Week

For weeks, Nintendo has been hyp­ing up some spe­cial announe­ments which many thought would have to do with the Wii but as it turns out, the hard­ware focus came from the new Nin­tendo DSi XL. The DSi XL, as it name implies, is a larger DSi with a larger sty­lus. As I stated a few episodes back, this DSi has e-reader writ­ten all over it — and I was cor­rect as Nin­tendo will be releas­ing a 100-Classics Book Col­lec­tion. This coleec­tion will include books from authors such as Shake­speare, Dick­ens, Austen, Dumas, Twain and many oth­ers and will only cost $19.99 when it’s released on 6/14. At $189.99 the sys­tem is only $20 bucks more than the smaller DSi, which to some may be a good value given the larger screen. While I feel Nin­tendo is just recy­cling the DSi, I am cer­tain this larger sys­tem will appeal to some casual gamers and may even be the start of a DSi e-book reader. Should Apple be con­cerned with this lit­tle addi­tion? Have a look for your­self and decide.

(con­tinue reading…)